Welcome To The New World Of

Visual Influence

Communicating In A Visual World

Every second of every day, countless pieces of content are created, posted, shared.

And not just any content. Visual content. Filtered wedding photos on Instagram. Pinned images of a new sofa on Pinterest. A GoPro video selfie from a first-time skydiver on You Tube. Half the pictures ever taken were shot in the past two years.

It’s official: We live in a visual world, one where individuals carry more weight than ever on creation and circulation of culture-shifting media.

What’s Driving the Visual Shift?

Attention and Mindset.

Human beings have always preferred images to text.

We process visual information 60,000 times faster than text. Only 20% of what we read is remembered. Yet, attention spans have fallen from 12 seconds to 8, one second less than a goldfish.

Affordable devices and apps.

Starting with the mobile phone and the immense creative potential it unlocks.

Over 1.8 billion photos are uploaded and shared on social media every day. Over 6 billion hours of video are watched each month on YouTube. Over one billion items are pinned to Pinterest. And we’re just getting started.

Ascendance of influential creators.

A new breed of social media celebrities and new means to partner with them.

Some YouTube creators have bigger audiences than the most popular TV shows. The ability to partner with them as well as up-and-comers on networks like Instagram, Snapchat and Vine is now enabled through new software platforms and creator marketplaces.

Engaging Through Creator Communities

Niche.co Logo

We're pleased to announce we've partnered with Niche, a leading network connecting influential visual content creators with companies and brands. This first-of-its-kind alliance provides us full access to over 5,000 social media creators who reach more than one billion followers.

Read The WSJ Article

Voices on Visual Influence

Get Ready For The Rise of Visual Influence

A Cultural Revolution to Align With

Read More
Andreas H Nilsson

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Weber Shandwick is a leading global communications and engagement firm in 78 cities across 34 countries with a network extending to 126 cities in 81 countries. The firm’s diverse team of strategists, analysts, producers, designers, developers and campaign activators has won the most prestigious awards in the world for innovative, creative approaches and impactful work, including being honored as PRWeek’s Global Agency of the Year in 2015 and 2016, an Ad Age A-List Agency in 2014 and 2015, and The Holmes Report’s Global Agency of the Year in 2010, 2012, 2014 and 2015. Weber Shandwick and its Prime unit have won a combined 25 Cannes Lions since 2009. Weber Shandwick was also named a Best Place to Work by Ad Age in 2014 and 2015 and PRWeek in 2013 and 2014. The firm deploys deep expertise across sectors and specialty areas, including consumer marketing, corporate reputation, healthcare, technology, public affairs, financial services, corporate social responsibility, financial communications and crisis management, using proprietary social, digital and analytics methodologies.

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